A data visualization on worldwide hotel booking trends from June 2015 through August 2017. The goal of this project was to explore and display the relationships between hotel booking rates and a number of factors, including: time of the year, hotel type, and country.
Data source: "Hotel booking demand datasets" by Nuno Antonio, Ana de Almeida, Luis Nunes
Tools: Tableau, Sketch
Exploring worldwide hotel bookings.
Which months do travelers book the most?
What days do travelers book the most?
Which months do travelers plan furthest in advance for their hotel stays?
What type of hotel is most popular to book throughout the year?
Most popular countries to book a hotel.
Hotel bookings by country.
Process
Find a dataset and conduct initial research.
Browsed the Kaggle website for a dataset to base my visualization on and found a dataset on hotel booking demand (data taken from June 2015 through August 2017). Uploaded and explored the dataset in a Tableau data story, identifying key characteristics, trends, and relationships. Gathered interaction and data visualization inspiration from sites such as Tableau Public Gallery and The Pudding.
Create a design system.
Determined design guidelines for the data visualization, including color palettes and typography for headings, axes, and grids. Constructed the design system color palettes using a color blindness simulator and a color contrast checker, so the visualization can be understood by those with visual impairments.
Sketch and storyboard.
Brainstormed multiple options to base the final data visualization off of. Explored different styles of graphs and visuals that effectively told the data story and displayed the insights. Determined a final direction through these sketches and drew a storyboard outlining the different pages and flow of the final visualization.
Construct the final data visualization.
Modified my data story in Tableau to match the flow outlined in my storyboard. Created the final layout and visuals in Sketch, implementing my design system guidelines and using my Tableau data story as a basis.
Bar graph brainstorm
Bar graph brainstorm
Small multiples brainstorm
Small multiples brainstorm
Symbol proportion brainstorm
Symbol proportion brainstorm
Storyboard sketch
Storyboard sketch
Storyboard sketch
Storyboard sketch