A data visualization on worldwide hotel booking trends, created for a course I took from The New School. The goal was to explore and display the relationships between hotel booking rates and a number of factors, including: time of the year, hotel type, and country.
Data source: "Hotel booking demand datasets" by Nuno Antonio, Ana de Almeida, Luis Nunes
Tools: Tableau, Sketch
![](https://cdn.myportfolio.com/62946459f2660ba554e92ddb20db6f89/06b88902-ba4e-4ebd-b274-177425dc78a1_rw_1920.jpg?h=aa3fc6db15a5d071280c4d1f9755a841)
![](https://cdn.myportfolio.com/62946459f2660ba554e92ddb20db6f89/db26884e-7cef-42cf-84e0-c71660f27261_rw_1920.jpg?h=9e37db90bcf1337a3dec0630acf6445f)
![](https://cdn.myportfolio.com/62946459f2660ba554e92ddb20db6f89/694d4596-6ed1-4435-ac01-a6a6e6630fe3_rw_1920.jpg?h=6c7e94f907615c62f75c17dcfcaa774f)
![](https://cdn.myportfolio.com/62946459f2660ba554e92ddb20db6f89/78c02ee9-0e71-4aa7-b317-0560a526349e_rw_1920.jpg?h=aac2cf511b2e51bab024a7a6b5c969d4)
![](https://cdn.myportfolio.com/62946459f2660ba554e92ddb20db6f89/47b84104-1504-4f18-ab01-42598dfa51dc_rw_1920.jpg?h=b0bd785708ab595b4cf2856a5633bcfa)
![](https://cdn.myportfolio.com/62946459f2660ba554e92ddb20db6f89/27fc4529-d6b9-44a9-b9ab-28b5d52b78af_rw_1920.jpg?h=60a58c49b6665ac2ae13246f91b3e372)
![](https://cdn.myportfolio.com/62946459f2660ba554e92ddb20db6f89/52495fea-f3bb-4d99-b219-0cdb6f436585_rw_1920.jpg?h=836e10a74735da2ddb2dcb3c4ab65025)
Process
Finding a dataset and conducting initial research.
I browsed the Kaggle website for a dataset to base my visualization on and found a dataset on hotel booking demand (data taken from June 2015 through August 2017). I uploaded and explored the dataset in a Tableau data story to identify key characteristics, trends, and relationships. I also gathered interaction and data visualization inspiration from sites such as Tableau Public Gallery and The Pudding.
I browsed the Kaggle website for a dataset to base my visualization on and found a dataset on hotel booking demand (data taken from June 2015 through August 2017). I uploaded and explored the dataset in a Tableau data story to identify key characteristics, trends, and relationships. I also gathered interaction and data visualization inspiration from sites such as Tableau Public Gallery and The Pudding.
Creating a design system.
I determined design guidelines for the data visualization, including color palettes and typography for headings, axes, and grids. The design system color palettes were constructed using a color blindness simulator and a color contrast checker, so the visualization can be understood by those with visual impairments.
I determined design guidelines for the data visualization, including color palettes and typography for headings, axes, and grids. The design system color palettes were constructed using a color blindness simulator and a color contrast checker, so the visualization can be understood by those with visual impairments.
Sketching and storyboarding.
After determining the design guidelines and visuals, I brainstormed and sketched multiple options for the final data visualization. I wanted to explore different styles of graphs and visualizations to see which most effectively told the data story and displayed the insights. Through these sketches, I determined a final direction and drew a storyboard outlining the different pages and flow of the final visualization.
After determining the design guidelines and visuals, I brainstormed and sketched multiple options for the final data visualization. I wanted to explore different styles of graphs and visualizations to see which most effectively told the data story and displayed the insights. Through these sketches, I determined a final direction and drew a storyboard outlining the different pages and flow of the final visualization.
Constructing the final data visualization.
I modified my data story in Tableau to match the flow and graphs outlined in my storyboard sketch. Using the Tableau story as a basis, I then created the final layout and high-fidelity visuals in Sketch in order to properly implement my design system guidelines.
I modified my data story in Tableau to match the flow and graphs outlined in my storyboard sketch. Using the Tableau story as a basis, I then created the final layout and high-fidelity visuals in Sketch in order to properly implement my design system guidelines.
![Bar graph brainstorm](https://cdn.myportfolio.com/62946459f2660ba554e92ddb20db6f89/f220f4ca-1ab0-4783-875f-bd7e86a4c85d_rw_1920.jpg?h=8cb54506dbed0d359784414323abef04)
Bar graph brainstorm
![Small multiples brainstorm](https://cdn.myportfolio.com/62946459f2660ba554e92ddb20db6f89/0f04181d-f98b-429b-8482-67be0fa8d783_rw_1920.jpg?h=a389c34fe425f50f8bd45e561207511f)
Small multiples brainstorm
![Symbol proportion brainstorm](https://cdn.myportfolio.com/62946459f2660ba554e92ddb20db6f89/8412aabd-cb7d-4b52-ab30-d916b8c705c5_rw_1920.jpg?h=8f8b40f572fa006b0f3c6447f9cc65e5)
Symbol proportion brainstorm
![Storyboard sketch](https://cdn.myportfolio.com/62946459f2660ba554e92ddb20db6f89/11b8e81e-fb29-4aea-b5d2-02f8e2bfa132_rw_1920.jpg?h=24f21c99a4edb706bd274160f786adb0)
Storyboard sketch
![Storyboard sketch](https://cdn.myportfolio.com/62946459f2660ba554e92ddb20db6f89/d4fe10ac-d432-475e-b203-7c6d038f7b15_rw_1920.jpg?h=935bf4f07a75009194c70973fad939b5)