Shown is a website and logo redesign for a sports equipment company called Insight Sports, created for my Visual Foundation Studio course at NYU Tandon School of Engineering. I designed a combination mark as the logo, drawing inspiration from the company's name. The website designs incorporate the logo into the interface. I have printed stickers of the logo for the company.
I have also created a portfolio book of the redesign process, showing my progression throughout the course. Please view the pages here.
Adobe Illustrator, portfolio book created using Adobe InDesign